Kits Beach Coffee is a community-focused café located in the heart of Vancouver's Kitsilano neighbourhood. Inspired by the area's coastal lifestyle, active culture, and strong sense of community, this packaging concept was designed to transform everyday coffee packaging into a recognizable extension of the Kits Beach experience. A custom flag icon serves as the foundation of the identity, appearing across cups, takeaway bags, and supporting materials to create a bold and cohesive brand presence. The result is a playful yet distinctive visual language that feels uniquely Kits Beach while reinforcing the café's position as a neighbourhood favourite.